Memory Lane
Coffee shop in Melbourne, 2022
Shubham
“...I see mom struggling with poor recovery, tiredness, and not enough protein as a vegetarian nearing menopause. She does everything for us, she deserves good health at least. There’s nothing specifically crafted for women’s health from their lens.”
Aryan
“My sister too, as an athlete, her focus should be to perform. Instead, I see her struggle to manage her PCOS all the time - cramps, bloating, constipation, mood swings etc.”
We turned to the Women...
Mom
- Dr. Anita Singh
Gynec & Co-Ideator of SUPR
“I’ve been treating women for decades. Yet, I saw a pattern. We push through fatigue, hormonal shifts, and nutrition gaps like it’s normal. When my son and I thought deeply, we were excited to create a protein built around women’s real needs, not borrowed from men’s.”
Sister
- Dr. Aayushi Goswami
Athlete, Doctor & Co-Creator
“As an athlete with PCOS, every month felt like a battle and performance took a back seat. The doctor in me knew what was missing - real, hormone-smart nutrition for women. But, I never found a product that solved it for me. When my brother shared that we can fill this gap, we dug deep into women’s biology and built a formula that supports balance, recovery, and strength.”
We never set out to build a brand. We wanted to help the women in our lives live better. When we realized most supplements were built for men and merely “tweaked” for women, we decided to find an answer to:
How can we tailor wellness for women?
That question became THE starting point.
Down the Rabbit & Reddit holes we go...
1
Women’s Health Experts Assembled
Gynecs, nutritionists, mothers, lab experts and women themselves were consulted to understand cycles, symptoms, and the subtle shifts that make a woman’s body unique.
2
Decoded Protein for Women
We always thought protein was one-size-fits-all, until we learned women’s bodies play by their own rules. That insight powered our intent to reinvent protein for women.
3
Devised an alternative
Shubham’s mom, a Gynaec, saw the gap instantly, and after countless home-lab experiments, the first SUPR blend breathed life. A female-first formula, designed around her biology, not beyond it.
4
Perfected it to the core
Every blend we make today carries the same promise. Crafted with science, made by Gynecs, and built to support Indian women.
Meet the Troublemakers
Two friends who got worked up about the health of the women in their lives.
Shubham & Aryan
Friends & Founders
They looked past the label that said “made for women” and asked what that really meant. The answer led them to listen to Gynaecs, to hundreds of women, to real stories and unmet needs. SUPR was built from those conversations, crafted with women in mind at every step. Because women have always known what their bodies need, they just deserved a brand that listened, understood, and created alongside them. Wellness that moves in rhythm with her, at every age and every stage.
Our Mission?
More than just protein - it's a complete wellness solution designed specifically for women.
Zero Compromises
Feeling strong should feel gooooood. No more bloating, bad taste, and “pink it and shrink it” formulas.
Delicious Flavors
TProtein-led wellness that tastes like dessert but performs like science. Only cravings out of control.
Fine-tuned for HER
Formulated with care by gynecologists, mothers, science, and real women.
"Finally, someone who actually gets it. SUPR isn't just another protein powder - it's what happens when you actually listen to women's bodies and science."
Our Products
Hormone Friendly
Hormone Friendly
Hormone Friendly
