If you've been scrolling through Instagram or walking down a wellness aisle lately, chances are you've come across both SUPR and Cosmix. Two fresh, proudly homegrown Indian brands with one shared mission: to make wellness easier, cleaner, and better for your body.

But that's where the similarities end.

So, if you're stuck choosing between the two — or just curious about what sets them apart — here's a simple breakdown to help you make the right choice for your routine and goals.

Cosmix: Holistic, Inside-Out Healing

Cosmix made waves with its powdered blends focused on deep, internal wellness — gut health, hormone balance, skin clarity, and immunity — through adaptogens, herbs, and superfoods. Their vibe is rooted in Ayurveda-meets-modern-life, and their formulas are more preventive and restorative than performance-driven.

Even their protein powder, Daily Protein, reflects this soft, mindful approach — it's simple, vegan, and comes with added greens and functional herbs.

If you're someone who believes in slow, sustained wellness, Cosmix will likely feel like home.

SUPR: Functional Nutrition That Feels Fun

SUPR was born from a different place: real-life frustration.

The founders — young, driven, and deeply connected to the women around them — saw a recurring pattern. Women were skipping protein powders because of bloating, breakouts, bland flavours, or because they simply didn't feel included in the "fitness" conversation.

So they created one with a gynaecologist on board and with ingredients that genuinely support female hormones, gut health, and overall energy.

SUPR isn't just clean — it's lab-tested (reports are updated per flavour on the website).

And the brand is playful by design. Flavours like Malai Kulfi and Choco Fudge are built to delight, not discipline.

Because SUPR believes wellness shouldn't feel like medicine. It should feel like you're doing something nice for yourself, not something you have to do.

What Sets SUPR Apart

• Specifically designed for women

• Gynaec-led formulation

• Includes inositol, Shatavari, ashwagandha, and gut-friendly probiotics

• Created by founders who say:

• "We wouldn't give you something we wouldn't give our mothers."

Cosmix offers more generalised wellness support for everyone. SUPR zooms in and asks:

What does a woman need — physically, mentally, hormonally — in her everyday life?
So, Which One's Right for You?

Choose Cosmix if you're into soft, earthy blends that focus on long-term internal balance.

Choose SUPR if you want a daily protein that covers gut, hormone, and skin support — and tastes so good you'll want to stick with it.

Wellness isn't about picking the "better" brand. It's about choosing what feels better for you.

And if that includes joy, flavour, and hormone-friendly nutrition?

Then SUPR might just be your new favourite ritual.