If we're being honest here, it's likely that a name at the top of your mind while thinking about protein powders in India is MuscleBlaze. It's well-known, has recognition, and has been in business for years now. It tends to be the go-to choice for seasoned fitness enthusiasts as well as novices.

On the other hand, there is SUPR — new, niche, and very different in its approach.

And if you are caught deciding between both ends of this spectrum, don't worry! The choices can be pretty tricky to figure out. So here is some information that simplifies things to make your decision easier.

MuscleBlaze: The Mass Market Favourite 

Alongside being recognised for its vast collection of products (from whey to mass gainers and even creatine), Muscleblaze also boasts high-protein products with a gym-oriented marketing strategy. It certainly works to achieve results.

Mark MuscleBlaze products focus on muscle gain, along with recovery and strength training. Moreover, their advertising is often directed at men, using bold fonts paired with neon, along with brash, heavy-duty text.

You would want to consider Muscle Blaze if your goals include weighty body lifting or bodybuilding sessions.

SUPR: Different Wellness Approaches That Are Softer and More Specific

Unlike other brands, SUPR is specifically designed for women who often feel sidelined by the mainstream fitness culture. The brand seeks to fill a gap that has perpetually been unaddressed.

This younger generation was inspired to create change after witnessing their mothers' struggle with digestion issues, acne, or bloating brought on by the protein powders that were marketed at them. It was like there wasn’t an ounce of consideration given to women from these brands.

Now, they have built something vegan that is gut-friendly, supports gynaecological health, and is fun. This brand motto aligns with the following:

1. Probiotics plus prebiotics

2. Inositol and Shatavari

3. Ashwagandha to support stress and mood

4. Lab-tested formulas (viewable on supr.co.in)

These ladies are more about feeling balanced as opposed to getting jacked, which gives off a vibe of “feeling good from within."

Taste & Tone

As far as taste goes, we can tell you that MuscleBlaze sells vanilla cafes and mocha flavours, so focused on macronutrients that the taste seems utterly neglected. Perhaps there's merit in that approach for some people.

That's not the case with SUPR, where their exciting malai kulfi sundaes and choco fudge take dessert into realms almost too good to be true—and undeniably better than our dietary whims. They want wellness transformed into something one would embrace instead of endure.

So… Which One's for You?

Pick MuscleBlaze if:

1. Do you wish to focus on heavy strength training or bulking

2. Do you prefer proven sports nutrition products

3. A more utilitarian, gym-centred brand works for you

Pick SUPR if:  

1. You are a woman looking for something tailored specifically for you

2. You have felt bloating or general discomfort with regular proteins

3. You care about gut health, hormonal balance, and a more whimsical sense of protein that is personal.

Both brands serve distinct needs.

One is built to be used at the gym. The other? Integrated seamlessly into your daily wellness routine—be it a morning smoothie, a snack during work, or a shake to wind down at 9 PM. 

The choice is now yours to decide which vibe suits your life the best.